added packaging notes

README.md

@@ -52,6 +52,30 @@ Usage of bin/content-server:
   -vardir="127.0.0.1:8081": where to put my data
 ```
 
+## Packaging & Deployment
+
+In order to build packages and upload to Package Cloud, please install the following requirements and run the make task.
+
+[Package Cloud Command Line Client](https://packagecloud.io/docs#cli_install)
+
+```
+$ gem install package_cloud 
+```
+
+[FPM](https://github.com/jordansissel/fpm)
+
+```
+$ gem install fpm
+```
+
+Building package
+
+```
+$ make package
+```
+
+*NOTE: you will be prompted for Package Cloud credentials.*
+
 ## Testing
 
 ```