fix(provider/cookiebot): add cookiebot and integrate consent mode v2

README.md

@@ -159,6 +159,12 @@ googleAnalytics:
     priority: 10
     # Patch ecommerce items
     ecommerceItems: true
+  # Google Consent settings
+  googleConsent:
+    # Enable consent mode
+    enabled: true
+    # Consent mode name
+    mode: analytics_storage
   # Google Tag Manager web container settings
   webContainer:
     # Contemplate package config for generated events
@@ -180,6 +186,12 @@ googleAnalytics:
 googleAds:
   # Enable provider
   enabled: true
+  # Google Consent settings
+  googleConsent:
+    # Enable consent mode
+    enabled: true
+    # Consent mode name
+    mode: ad_storage
   # Google Ads Conversion settings
   conversion:
     # Google Ads Conversion Tracking ID
@@ -210,6 +222,12 @@ umami:
   websiteId: ''
   # Endpoint url of the umami api
   endpointUrl: https://umami.your-domain.com
+  # Google Consent settings
+  googleConsent:
+    # Enable consent mode
+    enabled: true
+    # Consent mode name
+    mode: analytics_storage
   # Google Tag Manager server container settings
   serverContainer:
     # Contemplate package config for generated events
@@ -230,6 +248,12 @@ facebook:
   apiAccessToken: ''
   # Code used to verify that your server events are received correctly by Conversions API
   testEventToken: ''
+  # Google Consent settings
+  googleConsent:
+    # Enable consent mode
+    enabled: true
+    # Consent mode name
+    mode: ad_storage
   # Google Tag Manager server container settings
   serverContainer:
     # Contemplate package config for generated events
@@ -252,8 +276,12 @@ emarsys:
   enabled: true
   # Emarsys merchant id
   merchantId: ''
-  # Name of the event to mark as new page view
-  newPageViewEvent: '''
+  # Google Consent settings
+  googleConsent:
+    # Enable consent mode
+    enabled: true
+    # Consent mode name
+    mode: analytics_storage
   # Google Tag Manager server container settings
   serverContainer:
     # Contemplate package config for generated events
@@ -263,6 +291,22 @@ emarsys:
           - Purchase
           - ViewItem
           - ViewItemList
+
+# --- Cookiebot CMP
+cookiebot:
+  # Enable provider
+  enabled: true
+  # Name of the manually installed Cookiebot CMP tag template
+  # "https://tagmanager.google.com/gallery/#/owners/cybotcorp/templates/gtm-templates-cookiebot-cmp
+  templateName: "Cookiebot CMP"
+  # Cookiebot id
+  cookiebotId: ''
+  # CDN Region (eu, com)
+  cdnRegion: eu
+  # Enable URL passthrough
+  urlPassthrough: false
+  # Enable advertiser consent mode
+  AdvertiserConsentModeEnabled: false
 ```
 
 ## Caveats

cmd/tagmanager/server.go

@@ -7,7 +7,6 @@ import (
 	facebookprovider "github.com/foomo/sesamy-cli/pkg/provider/facebook"
 	googleadsprovider "github.com/foomo/sesamy-cli/pkg/provider/googleads"
 	googleanalyticsprovider "github.com/foomo/sesamy-cli/pkg/provider/googleanalytics"
-	googletagprovider "github.com/foomo/sesamy-cli/pkg/provider/googletag"
 	googletagmanagerprovider "github.com/foomo/sesamy-cli/pkg/provider/googletagmanager"
 	umamiprovider "github.com/foomo/sesamy-cli/pkg/provider/umami"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
@@ -46,12 +45,6 @@ func NewServer(root *cobra.Command) {
 				return err
 			}
 
-			if pkgcmd.Tag(googletagprovider.Tag, tags) {
-				if err := googletagprovider.Server(tm); err != nil {
-					return errors.Wrap(err, "failed to provision google tag")
-				}
-			}
-
 			if pkgcmd.Tag(googletagmanagerprovider.Tag, tags) {
 				if err := googletagmanagerprovider.Server(tm, cfg.GoogleTagManager); err != nil {
 					return errors.Wrap(err, "failed to provision google tag manager")

cmd/tagmanager/web.go

@@ -2,6 +2,7 @@ package tagmanager
 
 import (
 	pkgcmd "github.com/foomo/sesamy-cli/pkg/cmd"
+	cookiebotprovider "github.com/foomo/sesamy-cli/pkg/provider/cookiebot"
 	emarsysprovider "github.com/foomo/sesamy-cli/pkg/provider/emarsys"
 	googleanaylticsprovider "github.com/foomo/sesamy-cli/pkg/provider/googleanalytics"
 	googletagprovider "github.com/foomo/sesamy-cli/pkg/provider/googletag"
@@ -43,19 +44,25 @@ func NewWeb(root *cobra.Command) {
 
 			if pkgcmd.Tag(googletagprovider.Tag, tags) {
 				if err := googletagprovider.Web(tm, cfg.GoogleTag); err != nil {
-					return errors.Wrap(err, "failed to provision google tag")
+					return errors.Wrap(err, "failed to provision google provider")
 				}
 			}
 
 			if cfg.GoogleAnalytics.Enabled && pkgcmd.Tag(googleanaylticsprovider.Tag, tags) {
 				if err := googleanaylticsprovider.Web(tm, cfg.GoogleAnalytics); err != nil {
-					return errors.Wrap(err, "failed to provision google analytics tag")
+					return errors.Wrap(err, "failed to provision google analytics provider")
 				}
 			}
 
 			if cfg.Emarsys.Enabled && pkgcmd.Tag(emarsysprovider.Tag, tags) {
 				if err := emarsysprovider.Web(tm, cfg.Emarsys); err != nil {
-					return errors.Wrap(err, "failed to provision emarsys tag")
+					return errors.Wrap(err, "failed to provision emarsys provider")
+				}
+			}
+
+			if cfg.Cookiebot.Enabled && pkgcmd.Tag(cookiebotprovider.Tag, tags) {
+				if err := cookiebotprovider.Web(tm, cfg.Cookiebot); err != nil {
+					return errors.Wrap(err, "failed to provision cookiebot provider")
 				}
 			}
 

pkg/config/config.go

@@ -8,6 +8,7 @@ type Config struct {
 	GoogleTagManager GoogleTagManager `json:"googleTagManager" yaml:"googleTagManager"`
 	// Providers
 	GoogleAds        GoogleAds        `json:"googleAds" yaml:"googleAds"`
+	Cookiebot        Cookiebot        `json:"cookiebot" yaml:"cookiebot"`
 	GoogleAnalytics  GoogleAnalytics  `json:"googleAnalytics" yaml:"googleAnalytics"`
 	ConversionLinker ConversionLinker `json:"conversionLinker" yaml:"conversionLinker"`
 	Facebook         Facebook         `json:"facebook" yaml:"facebook"`

pkg/config/cookiebot.go

@@ -0,0 +1,10 @@
+package config
+
+type Cookiebot struct {
+	Enabled                      bool   `json:"enabled" yaml:"enabled"`
+	TemplateName                 string `json:"templateName" yaml:"templateName"`
+	CookiebotID                  string `json:"cookiebotId" yaml:"cookiebotId"`
+	CDNRegion                    string `json:"cdnRegion" yaml:"cdnRegion"`
+	URLPassthrough               bool   `json:"urlPassthrough" yaml:"urlPassthrough"`
+	AdvertiserConsentModeEnabled bool   `json:"advertiserConsentModeEnabled" yaml:"advertiserConsentModeEnabled"`
+}

pkg/config/emarsys.go

@@ -5,9 +5,9 @@ import (
 )
 
 type Emarsys struct {
-	Enabled          bool               `json:"enabled" yaml:"enabled"`
-	MerchantID       string             `json:"merchantId" yaml:"merchantId"`
-	NewPageViewEvent string             `json:"newPageViewEvent" yaml:"newPageViewEvent"`
-	WebContainer     contemplate.Config `json:"webContainer" yaml:"webContainer"`
-	ServerContainer  contemplate.Config `json:"serverContainer" yaml:"serverContainer"`
+	Enabled         bool               `json:"enabled" yaml:"enabled"`
+	MerchantID      string             `json:"merchantId" yaml:"merchantId"`
+	GoogleConsent   GoogleConsent      `json:"googleConsent" yaml:"googleConsent"`
+	WebContainer    contemplate.Config `json:"webContainer" yaml:"webContainer"`
+	ServerContainer contemplate.Config `json:"serverContainer" yaml:"serverContainer"`
 }

pkg/config/facebook.go

@@ -9,5 +9,6 @@ type Facebook struct {
 	PixelID         string             `json:"pixelId" yaml:"pixelId"`
 	APIAccessToken  string             `json:"apiAccessToken" yaml:"apiAccessToken"`
 	TestEventToken  string             `json:"testEventToken" yaml:"testEventToken"`
+	GoogleConsent   GoogleConsent      `json:"googleConsent" yaml:"googleConsent"`
 	ServerContainer contemplate.Config `json:"serverContainer" yaml:"serverContainer"`
 }

pkg/config/googleads.go

@@ -1,6 +1,7 @@
 package config
 
 type GoogleAds struct {
-	Enabled    bool                `json:"enabled" yaml:"enabled"`
-	Conversion GoogleAdsConversion `json:"conversion" yaml:"conversion"`
+	Enabled       bool                `json:"enabled" yaml:"enabled"`
+	GoogleConsent GoogleConsent       `json:"googleConsent" yaml:"googleConsent"`
+	Conversion    GoogleAdsConversion `json:"conversion" yaml:"conversion"`
 }

pkg/config/googleanalytics.go

@@ -7,6 +7,7 @@ import (
 type GoogleAnalytics struct {
 	Enabled         bool               `json:"enabled" yaml:"enabled"`
 	GoogleGTag      GoogleGTag         `json:"googleGTag" yaml:"googleGTag"`
+	GoogleConsent   GoogleConsent      `json:"googleConsent" yaml:"googleConsent"`
 	WebContainer    contemplate.Config `json:"webContainer" yaml:"webContainer"`
 	ServerContainer contemplate.Config `json:"serverContainer" yaml:"serverContainer"`
 }

pkg/config/googleconsent.go

@@ -0,0 +1,6 @@
+package config
+
+type GoogleConsent struct {
+	Enabled bool   `json:"enabled" yaml:"enabled"`
+	Mode    string `json:"mode" yaml:"mode"`
+}

pkg/config/umami.go

@@ -9,5 +9,6 @@ type Umami struct {
 	Domain          string             `json:"domain" yaml:"domain"`
 	WebsiteID       string             `json:"websiteId" yaml:"websiteId"`
 	EndpointURL     string             `json:"endpointUrl" yaml:"endpointUrl"`
+	GoogleConsent   GoogleConsent      `json:"googleConsent" yaml:"googleConsent"`
 	ServerContainer contemplate.Config `json:"serverContainer" yaml:"serverContainer"`
 }

pkg/provider/cookiebot/constants.go

@@ -0,0 +1,7 @@
+package cookiebot
+
+const (
+	Tag              = "cookiebot"
+	Name             = "Cookiebot"
+	NameCookiebotTag = "Cookiebot Initialization"
+)

pkg/provider/cookiebot/web.go

@@ -0,0 +1,31 @@
+package cookiebot
+
+import (
+	"github.com/foomo/sesamy-cli/pkg/config"
+	"github.com/foomo/sesamy-cli/pkg/provider/cookiebot/web/tag"
+	"github.com/foomo/sesamy-cli/pkg/tagmanager"
+	"github.com/pkg/errors"
+)
+
+func Web(tm *tagmanager.TagManager, cfg config.Cookiebot) error {
+	{ // create folder
+		if folder, err := tm.UpsertFolder("Sesamy - " + Name); err != nil {
+			return err
+		} else {
+			tm.SetFolderName(folder.Name)
+		}
+	}
+
+	{ // create event tags
+		temmplate, err := tm.LookupTemplate(cfg.TemplateName)
+		if err != nil {
+			return errors.Wrapf(err, "Failed to lookup `%s`, please install the `%s` gallery tag template first (%s)", cfg.TemplateName, "Cookiebot CMP", "https://tagmanager.google.com/gallery/#/owners/cybotcorp/templates/gtm-templates-cookiebot-cmp")
+		}
+
+		if _, err := tm.UpsertTag(tag.NewCookiebotInitialization(NameCookiebotTag, cfg, temmplate)); err != nil {
+			return err
+		}
+	}
+
+	return nil
+}

pkg/provider/cookiebot/web/tag/cookiebotinitialization.go

@@ -0,0 +1,71 @@
+package tag
+
+import (
+	"strconv"
+
+	"github.com/foomo/sesamy-cli/pkg/config"
+	"github.com/foomo/sesamy-cli/pkg/tagmanager/web/trigger"
+	"github.com/foomo/sesamy-cli/pkg/utils"
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func NewCookiebotInitialization(name string, cfg config.Cookiebot, template *tagmanager.CustomTemplate) *tagmanager.Tag {
+	return &tagmanager.Tag{
+		Name:            name,
+		FiringTriggerId: []string{trigger.IDConsentInitializtion},
+		TagFiringOption: "oncePerEvent",
+		Parameter: []*tagmanager.Parameter{
+			{
+				Key:   "adsDataRedaction",
+				Type:  "template",
+				Value: "dynamic",
+			},
+			{
+				Key:   "addGeoRegion",
+				Type:  "boolean",
+				Value: "false",
+			},
+			{
+				Key:   "serial",
+				Type:  "template",
+				Value: cfg.CookiebotID,
+			},
+			{
+				Key:   "iabFramework",
+				Type:  "boolean",
+				Value: "false",
+			},
+			{
+				Key:   "cdnRegion",
+				Type:  "template",
+				Value: cfg.CDNRegion,
+			},
+			{
+				Key:   "advertiserConsentModeEnabled",
+				Type:  "boolean",
+				Value: "true",
+			},
+			{
+				Key:   "language",
+				Type:  "template",
+				Value: "auto",
+			},
+			{
+				Key:   "urlPassthrough",
+				Type:  "boolean",
+				Value: strconv.FormatBool(cfg.URLPassthrough),
+			},
+			{
+				Key:   "consentModeEnabled",
+				Type:  "boolean",
+				Value: "true",
+			},
+			{
+				Key:   "waitForUpdate",
+				Type:  "template",
+				Value: "2000",
+			},
+		},
+		Type: utils.TemplateType(template),
+	}
+}

pkg/provider/emarsys/server.go

@@ -7,10 +7,12 @@ import (
 	serverclientx "github.com/foomo/sesamy-cli/pkg/provider/emarsys/server/client"
 	servertagx "github.com/foomo/sesamy-cli/pkg/provider/emarsys/server/tag"
 	"github.com/foomo/sesamy-cli/pkg/provider/emarsys/server/template"
-	"github.com/foomo/sesamy-cli/pkg/provider/googletag"
+	"github.com/foomo/sesamy-cli/pkg/provider/emarsys/server/trigger"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent"
+	googleconsentvariable "github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/variable"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
-	commontrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
 	commonvariable "github.com/foomo/sesamy-cli/pkg/tagmanager/common/variable"
+	"github.com/foomo/sesamy-cli/pkg/utils"
 	"github.com/pkg/errors"
 )
 
@@ -45,18 +47,30 @@ func Server(l *slog.Logger, tm *tagmanager.TagManager, cfg config.Emarsys) error
 		}
 
 		{ // create tags
-			eventParameters, err := googletag.CreateServerEventTriggers(tm, cfg.ServerContainer)
+			eventParameters, err := utils.LoadEventParams(cfg.ServerContainer)
 			if err != nil {
 				return err
 			}
 
 			for event := range eventParameters {
-				eventTrigger, err := tm.LookupTrigger(commontrigger.EventName(event))
-				if err != nil {
-					return errors.Wrap(err, "failed to lookup event trigger: "+event)
+				var eventTriggerOpts []trigger.EmarsysEventOption
+				if cfg.GoogleConsent.Enabled {
+					if err := googleconsent.ServerEnsure(tm); err != nil {
+						return err
+					}
+					consentVariable, err := tm.LookupVariable(googleconsentvariable.GoogleConsentModeName(cfg.GoogleConsent.Mode))
+					if err != nil {
+						return err
+					}
+					eventTriggerOpts = append(eventTriggerOpts, trigger.EmarsysEventWithConsentMode(consentVariable))
 				}
 
-				if _, err := tm.UpsertTag(servertagx.NewEmarsys(event, cfg.NewPageViewEvent == eventTrigger.Name, merchantID, tagTemplate, eventTrigger)); err != nil {
+				eventTrigger, err := tm.UpsertTrigger(trigger.NewEmarsysEvent(event, eventTriggerOpts...))
+				if err != nil {
+					return errors.Wrap(err, "failed to upsert event trigger: "+event)
+				}
+
+				if _, err := tm.UpsertTag(servertagx.NewEmarsys(event, merchantID, tagTemplate, eventTrigger)); err != nil {
 					return err
 				}
 			}

pkg/provider/emarsys/server/tag/emarsys.go

@@ -1,8 +1,6 @@
 package tag
 
 import (
-	"strconv"
-
 	"github.com/foomo/sesamy-cli/pkg/utils"
 	"google.golang.org/api/tagmanager/v2"
 )
@@ -11,7 +9,7 @@ func EmarsysName(v string) string {
 	return "Emarsys - " + v
 }
 
-func NewEmarsys(name string, isNewPageView bool, merchantID *tagmanager.Variable, template *tagmanager.CustomTemplate, triggers ...*tagmanager.Trigger) *tagmanager.Tag {
+func NewEmarsys(name string, merchantID *tagmanager.Variable, template *tagmanager.CustomTemplate, triggers ...*tagmanager.Trigger) *tagmanager.Tag {
 	return &tagmanager.Tag{
 		FiringTriggerId: utils.TriggerIDs(triggers),
 		Name:            EmarsysName(name),
@@ -22,11 +20,6 @@ func NewEmarsys(name string, isNewPageView bool, merchantID *tagmanager.Variable
 				Type:  "template",
 				Value: "optional",
 			},
-			{
-				Key:   "isNewPageView",
-				Type:  "boolean",
-				Value: strconv.FormatBool(isNewPageView),
-			},
 			{
 				Key:   "merchantId",
 				Type:  "template",

pkg/provider/emarsys/server/template/emarsyswebextendtagdata.go

@@ -29,12 +29,6 @@ ___TEMPLATE_PARAMETERS___
     "displayName": "Merchant ID",
     "simpleValueType": true
   },
-  {
-    "type": "CHECKBOX",
-    "name": "isNewPageView",
-    "checkboxText": "New Page View",
-    "simpleValueType": true
-  },
   {
     "type": "GROUP",
     "name": "consentSettingsGroup",
@@ -130,7 +124,7 @@ function mapEventData() {
     customerId: eventData.user_id || null,
     sessionId: getCookieValues('emarsys_s')[0] || eventData.ga_session_id,
     pageViewId: eventData.page_view_id || generatePageViewId(),
-    isNewPageView: data.isNewPageView || !eventData.page_view_id,
+    isNewPageView: !eventData.page_view_id,
     visitorId: getCookieValues('emarsys_cdv')[0] || eventData.client_id,
     referrer: eventData.page_referrer || null,
     orderId: null,

pkg/provider/emarsys/server/trigger/event.go

@@ -0,0 +1,75 @@
+package trigger
+
+import (
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func EmarsysEventName(v string) string {
+	return "Emarsys - " + v
+}
+
+type (
+	EmarsysEventOptions struct {
+		consentMode *tagmanager.Variable
+	}
+	EmarsysEventOption func(*EmarsysEventOptions)
+)
+
+func EmarsysEventWithConsentMode(mode *tagmanager.Variable) EmarsysEventOption {
+	return func(o *EmarsysEventOptions) {
+		o.consentMode = mode
+	}
+}
+
+func NewEmarsysEvent(name string, opts ...EmarsysEventOption) *tagmanager.Trigger {
+	o := &EmarsysEventOptions{}
+	for _, opt := range opts {
+		if opt != nil {
+			opt(o)
+		}
+	}
+
+	var filter []*tagmanager.Condition
+	if o.consentMode != nil {
+		filter = append(filter,
+			&tagmanager.Condition{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{" + o.consentMode.Name + "}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: "granted",
+					},
+				},
+				Type: "equals",
+			},
+		)
+	}
+
+	return &tagmanager.Trigger{
+		Type: "customEvent",
+		Name: EmarsysEventName(name),
+		CustomEventFilter: []*tagmanager.Condition{
+			{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{_event}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: name,
+					},
+				},
+				Type: "equals",
+			},
+		},
+		Filter: filter,
+	}
+}

pkg/provider/emarsys/web.go

@@ -54,7 +54,7 @@ func Web(tm *tagmanager.TagManager, cfg config.Emarsys) error {
 				return errors.Wrap(err, "failed to lookup google tag event setting: "+event)
 			}
 
-			if _, err := tm.UpsertTag(containertag.NewGoogleAnalyticsGA4Event(event, tagID, eventSettings, eventTrigger)); err != nil {
+			if _, err := tm.UpsertTag(containertag.NewGoogleAnalyticsEvent(event, tagID, eventSettings, eventTrigger)); err != nil {
 				return err
 			}
 		}

pkg/provider/facebook/server.go

@@ -5,10 +5,12 @@ import (
 
 	"github.com/foomo/sesamy-cli/pkg/config"
 	servertagx "github.com/foomo/sesamy-cli/pkg/provider/facebook/server/tag"
-	"github.com/foomo/sesamy-cli/pkg/provider/googletag"
+	"github.com/foomo/sesamy-cli/pkg/provider/facebook/server/trigger"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent"
+	googleconsentvariable "github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/variable"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
-	commontrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
 	commonvariable "github.com/foomo/sesamy-cli/pkg/tagmanager/common/variable"
+	"github.com/foomo/sesamy-cli/pkg/utils"
 	"github.com/pkg/errors"
 )
 
@@ -45,15 +47,27 @@ func Server(l *slog.Logger, tm *tagmanager.TagManager, cfg config.Facebook) erro
 	}
 
 	{ // create tags
-		eventParameters, err := googletag.CreateServerEventTriggers(tm, cfg.ServerContainer)
+		eventParameters, err := utils.LoadEventParams(cfg.ServerContainer)
 		if err != nil {
 			return err
 		}
 
 		for event := range eventParameters {
-			eventTrigger, err := tm.LookupTrigger(commontrigger.EventName(event))
+			var eventTriggerOpts []trigger.FacebookEventOption
+			if cfg.GoogleConsent.Enabled {
+				if err := googleconsent.ServerEnsure(tm); err != nil {
+					return err
+				}
+				consentVariable, err := tm.LookupVariable(googleconsentvariable.GoogleConsentModeName(cfg.GoogleConsent.Mode))
+				if err != nil {
+					return err
+				}
+				eventTriggerOpts = append(eventTriggerOpts, trigger.FacebookEventWithConsentMode(consentVariable))
+			}
+
+			eventTrigger, err := tm.UpsertTrigger(trigger.NewFacebookEvent(event, eventTriggerOpts...))
 			if err != nil {
-				return errors.Wrap(err, "failed to lookup event trigger: "+event)
+				return errors.Wrap(err, "failed to upsert event trigger: "+event)
 			}
 
 			if _, err := tm.UpsertTag(servertagx.NewConversionsAPITag(event, pixelID, apiAccessToken, testEventToken, template, eventTrigger)); err != nil {

pkg/provider/facebook/server/trigger/facebookevent.go

@@ -0,0 +1,75 @@
+package trigger
+
+import (
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func FacebookEventName(v string) string {
+	return "FB Conversion - " + v
+}
+
+type (
+	FacebookEventOptions struct {
+		consentMode *tagmanager.Variable
+	}
+	FacebookEventOption func(*FacebookEventOptions)
+)
+
+func FacebookEventWithConsentMode(mode *tagmanager.Variable) FacebookEventOption {
+	return func(o *FacebookEventOptions) {
+		o.consentMode = mode
+	}
+}
+
+func NewFacebookEvent(name string, opts ...FacebookEventOption) *tagmanager.Trigger {
+	o := &FacebookEventOptions{}
+	for _, opt := range opts {
+		if opt != nil {
+			opt(o)
+		}
+	}
+
+	var filter []*tagmanager.Condition
+	if o.consentMode != nil {
+		filter = append(filter,
+			&tagmanager.Condition{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{" + o.consentMode.Name + "}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: "granted",
+					},
+				},
+				Type: "equals",
+			},
+		)
+	}
+
+	return &tagmanager.Trigger{
+		Type: "customEvent",
+		Name: FacebookEventName(name),
+		CustomEventFilter: []*tagmanager.Condition{
+			{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{_event}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: name,
+					},
+				},
+				Type: "equals",
+			},
+		},
+		Filter: filter,
+	}
+}

pkg/provider/googleads/server.go

@@ -5,11 +5,13 @@ import (
 
 	"github.com/foomo/sesamy-cli/pkg/config"
 	servertagx "github.com/foomo/sesamy-cli/pkg/provider/googleads/server/tag"
-	"github.com/foomo/sesamy-cli/pkg/provider/googletag"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleads/server/trigger"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent"
+	googleconsentvariable "github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/variable"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
-	commontrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
 	commonvariable "github.com/foomo/sesamy-cli/pkg/tagmanager/common/variable"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager/server/variable"
+	"github.com/foomo/sesamy-cli/pkg/utils"
 	"github.com/pkg/errors"
 )
 
@@ -44,15 +46,27 @@ func Server(l *slog.Logger, tm *tagmanager.TagManager, cfg config.GoogleAds) err
 		}
 
 		{ // create tags
-			eventParameters, err := googletag.CreateServerEventTriggers(tm, cfg.Conversion.ServerContainer)
+			eventParameters, err := utils.LoadEventParams(cfg.Conversion.ServerContainer)
 			if err != nil {
 				return err
 			}
 
 			for event := range eventParameters {
-				eventTrigger, err := tm.LookupTrigger(commontrigger.EventName(event))
+				var eventTriggerOpts []trigger.GoogleAdsEventOption
+				if cfg.GoogleConsent.Enabled {
+					if err := googleconsent.ServerEnsure(tm); err != nil {
+						return err
+					}
+					consentVariable, err := tm.LookupVariable(googleconsentvariable.GoogleConsentModeName(cfg.GoogleConsent.Mode))
+					if err != nil {
+						return err
+					}
+					eventTriggerOpts = append(eventTriggerOpts, trigger.GoogleAdsEventWithConsentMode(consentVariable))
+				}
+
+				eventTrigger, err := tm.UpsertTrigger(trigger.NewGoogleAdsEvent(event, eventTriggerOpts...))
 				if err != nil {
-					return errors.Wrap(err, "failed to lookup event trigger: "+event)
+					return errors.Wrap(err, "failed to upsert event trigger: "+event)
 				}
 
 				if _, err := tm.UpsertTag(servertagx.NewGoogleAdsConversionTracking(event, value, currency, conversionID, conversionLabel, eventTrigger)); err != nil {

pkg/provider/googleads/server/trigger/emarsysevent.go

@@ -0,0 +1,75 @@
+package trigger
+
+import (
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func GoogleAdsEventName(v string) string {
+	return "GAds - " + v
+}
+
+type (
+	GoogleAdsEventOptions struct {
+		consentMode *tagmanager.Variable
+	}
+	GoogleAdsEventOption func(*GoogleAdsEventOptions)
+)
+
+func GoogleAdsEventWithConsentMode(mode *tagmanager.Variable) GoogleAdsEventOption {
+	return func(o *GoogleAdsEventOptions) {
+		o.consentMode = mode
+	}
+}
+
+func NewGoogleAdsEvent(name string, opts ...GoogleAdsEventOption) *tagmanager.Trigger {
+	o := &GoogleAdsEventOptions{}
+	for _, opt := range opts {
+		if opt != nil {
+			opt(o)
+		}
+	}
+
+	var filter []*tagmanager.Condition
+	if o.consentMode != nil {
+		filter = append(filter,
+			&tagmanager.Condition{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{" + o.consentMode.Name + "}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: "granted",
+					},
+				},
+				Type: "equals",
+			},
+		)
+	}
+
+	return &tagmanager.Trigger{
+		Type: "customEvent",
+		Name: GoogleAdsEventName(name),
+		CustomEventFilter: []*tagmanager.Condition{
+			{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{_event}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: name,
+					},
+				},
+				Type: "equals",
+			},
+		},
+		Filter: filter,
+	}
+}

pkg/provider/googleanalytics/server.go

@@ -5,11 +5,13 @@ import (
 	client2 "github.com/foomo/sesamy-cli/pkg/provider/googleanalytics/server/client"
 	containertag "github.com/foomo/sesamy-cli/pkg/provider/googleanalytics/server/tag"
 	template2 "github.com/foomo/sesamy-cli/pkg/provider/googleanalytics/server/template"
-	"github.com/foomo/sesamy-cli/pkg/provider/googletag"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleanalytics/server/trigger"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent"
+	googleconsentvariable "github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/variable"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
-	commontrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
 	serverclient "github.com/foomo/sesamy-cli/pkg/tagmanager/server/client"
 	servertrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/server/trigger"
+	"github.com/foomo/sesamy-cli/pkg/utils"
 	"github.com/pkg/errors"
 )
 
@@ -57,18 +59,30 @@ func Server(tm *tagmanager.TagManager, cfg config.GoogleAnalytics, redactVisitor
 	}
 
 	{ // create tags
-		eventParameters, err := googletag.CreateServerEventTriggers(tm, cfg.ServerContainer)
+		eventParameters, err := utils.LoadEventParams(cfg.ServerContainer)
 		if err != nil {
 			return err
 		}
 
 		for event := range eventParameters {
-			eventTrigger, err := tm.LookupTrigger(commontrigger.EventName(event))
-			if err != nil {
-				return errors.Wrap(err, "failed to lookup event trigger: "+event)
+			var eventTriggerOpts []trigger.GoogleAnalyticsEventOption
+			if cfg.GoogleConsent.Enabled {
+				if err := googleconsent.ServerEnsure(tm); err != nil {
+					return err
+				}
+				consentVariable, err := tm.LookupVariable(googleconsentvariable.GoogleConsentModeName(cfg.GoogleConsent.Mode))
+				if err != nil {
+					return err
+				}
+				eventTriggerOpts = append(eventTriggerOpts, trigger.GoogleAnalyticsEventWithConsentMode(consentVariable))
 			}
 
-			if _, err := tm.UpsertTag(containertag.NewGoogleAnalyticsGA4(event, redactVisitorIP, eventTrigger)); err != nil {
+			eventTrigger, err := tm.UpsertTrigger(trigger.NewGoogleAnalyticsEvent(event, eventTriggerOpts...))
+			if err != nil {
+				return errors.Wrap(err, "failed to upsert event trigger: "+event)
+			}
+
+			if _, err := tm.UpsertTag(containertag.NewGoogleAnalytics(event, redactVisitorIP, eventTrigger)); err != nil {
 				return errors.Wrap(err, "failed to upsert google analytics ga4 tag: "+event)
 			}
 		}

pkg/provider/googleanalytics/server/tag/googleanalytics.go

@@ -7,14 +7,14 @@ import (
 	"google.golang.org/api/tagmanager/v2"
 )
 
-func GoogleAnalyticsGA4Name(v string) string {
+func GoogleAnalyticsName(v string) string {
 	return "GA4 - " + v
 }
 
-func NewGoogleAnalyticsGA4(name string, redactVisitorIP bool, triggers ...*tagmanager.Trigger) *tagmanager.Tag {
+func NewGoogleAnalytics(name string, redactVisitorIP bool, triggers ...*tagmanager.Trigger) *tagmanager.Tag {
 	return &tagmanager.Tag{
 		FiringTriggerId: utils.TriggerIDs(triggers),
-		Name:            GoogleAnalyticsGA4Name(name),
+		Name:            GoogleAnalyticsName(name),
 		Parameter: []*tagmanager.Parameter{
 			{
 				Key:   "redactVisitorIp",

pkg/provider/googleanalytics/server/trigger/googleanalyticsevent.go

@@ -0,0 +1,75 @@
+package trigger
+
+import (
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func GoogleAnalyticsEventName(v string) string {
+	return "GA4 - " + v
+}
+
+type (
+	GoogleAnalyticsEventOptions struct {
+		consentMode *tagmanager.Variable
+	}
+	GoogleAnalyticsEventOption func(*GoogleAnalyticsEventOptions)
+)
+
+func GoogleAnalyticsEventWithConsentMode(mode *tagmanager.Variable) GoogleAnalyticsEventOption {
+	return func(o *GoogleAnalyticsEventOptions) {
+		o.consentMode = mode
+	}
+}
+
+func NewGoogleAnalyticsEvent(name string, opts ...GoogleAnalyticsEventOption) *tagmanager.Trigger {
+	o := &GoogleAnalyticsEventOptions{}
+	for _, opt := range opts {
+		if opt != nil {
+			opt(o)
+		}
+	}
+
+	var filter []*tagmanager.Condition
+	if o.consentMode != nil {
+		filter = append(filter,
+			&tagmanager.Condition{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{" + o.consentMode.Name + "}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: "granted",
+					},
+				},
+				Type: "equals",
+			},
+		)
+	}
+
+	return &tagmanager.Trigger{
+		Type: "customEvent",
+		Name: GoogleAnalyticsEventName(name),
+		CustomEventFilter: []*tagmanager.Condition{
+			{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{_event}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: name,
+					},
+				},
+				Type: "equals",
+			},
+		},
+		Filter: filter,
+	}
+}

pkg/provider/googleanalytics/web.go

@@ -41,7 +41,7 @@ func Web(tm *tagmanager.TagManager, cfg config.GoogleAnalytics) error {
 				return errors.Wrap(err, "failed to lookup google tag event setting: "+event)
 			}
 
-			if _, err := tm.UpsertTag(containertag.NewGoogleAnalyticsGA4Event(event, tagID, eventSettings, eventTrigger)); err != nil {
+			if _, err := tm.UpsertTag(containertag.NewGoogleAnalyticsEvent(event, tagID, eventSettings, eventTrigger)); err != nil {
 				return err
 			}
 		}

pkg/provider/googleanalytics/web/tag/googleanalyticsevent.go

@@ -4,14 +4,14 @@ import (
 	"google.golang.org/api/tagmanager/v2"
 )
 
-func GoogleAnalyticsGA4EventName(v string) string {
+func GoogleAnalyticsEventName(v string) string {
 	return "GA4 Event - " + v
 }
 
-func NewGoogleAnalyticsGA4Event(name string, tagID, settings *tagmanager.Variable, trigger *tagmanager.Trigger) *tagmanager.Tag {
+func NewGoogleAnalyticsEvent(name string, tagID, settings *tagmanager.Variable, trigger *tagmanager.Trigger) *tagmanager.Tag {
 	return &tagmanager.Tag{
 		FiringTriggerId: []string{trigger.TriggerId},
-		Name:            GoogleAnalyticsGA4EventName(name),
+		Name:            GoogleAnalyticsEventName(name),
 		Parameter: []*tagmanager.Parameter{
 			{
 				Type:  "boolean",

pkg/provider/googleconsent/constants.go

@@ -0,0 +1,7 @@
+package googleconsent
+
+const (
+	Tag                                        = "consent"
+	Name                                       = "Google Consent"
+	NameGoogleConsentModeCheckVariableTemplate = "Google Consent Mode Check"
+)

pkg/provider/googleconsent/server.go

@@ -0,0 +1,35 @@
+package googleconsent
+
+import (
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/template"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/variable"
+	"github.com/foomo/sesamy-cli/pkg/tagmanager"
+)
+
+func ServerEnsure(tm *tagmanager.TagManager) error {
+	folderName := tm.FolderName()
+	defer tm.SetFolderName(folderName)
+
+	{ // create folder
+		if folder, err := tm.UpsertFolder("Sesamy - " + Name); err != nil {
+			return err
+		} else {
+			tm.SetFolderName(folder.Name)
+		}
+	}
+
+	{ // create clients
+		consentTemplate, err := tm.UpsertCustomTemplate(template.NewGoogleConsentModeCheck(NameGoogleConsentModeCheckVariableTemplate))
+		if err != nil {
+			return err
+		}
+		if _, err = tm.UpsertVariable(variable.NewGoogleConsentModeAdStorage(consentTemplate)); err != nil {
+			return err
+		}
+		if _, err = tm.UpsertVariable(variable.NewGoogleConsentModeAnalyticsStorage(consentTemplate)); err != nil {
+			return err
+		}
+	}
+
+	return nil
+}

pkg/provider/googleconsent/server/template/googleconsentmodecheck.go

@@ -0,0 +1,22 @@
+package template
+
+import (
+	"fmt"
+
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func NewGoogleConsentModeCheck(name string) *tagmanager.CustomTemplate {
+	return &tagmanager.CustomTemplate{
+		Name:         name,
+		TemplateData: fmt.Sprintf(GoogleConsentModeCheckData, name),
+		// oogleapi: Error 400: galleryReference: This field is invalid (or unsupported).
+		// GalleryReference: &tagmanager.GalleryReference{
+		//	Host:       "github.com",
+		//	Owner:      "analytics-engineers",
+		//	Repository: "gtm-server-variable-google-consent-mode-check",
+		//	Signature:  "8905ba41f72b510484a3ff9dc27dabaf09c029eb1228e2d1435b5cc2e837cc8d",
+		//	Version:    "a31230ca43cdadea1b97ef7dcf76b8e9f8c04725",
+		// },
+	}
+}

pkg/provider/googleconsent/server/template/googleconsentmodecheckdata.go

@@ -0,0 +1,101 @@
+package template
+
+const GoogleConsentModeCheckData = `___INFO___
+
+{
+  "type": "MACRO",
+  "id": "cvt_temp_public_id",
+  "version": 1,
+  "securityGroups": [],
+  "displayName": "%s",
+  "categories": [
+    "UTILITY"
+  ],
+  "description": "Managed by Sesamy. DO NOT EDIT.\nReads the \u0027gcs\u0027 parameter from UA/GA4 hits and returns \"granted\" or \"denied\" for the selected consent type.",
+  "containerContexts": [
+    "SERVER"
+  ],
+  "brand": {
+    "displayName": "analytics-engineers",
+    "id": "github.com_analytics-engineers"
+  }
+}
+
+
+___TEMPLATE_PARAMETERS___
+
+[
+  {
+    "type": "SELECT",
+    "name": "consentType",
+    "displayName": "Consent type",
+    "selectItems": [
+      {
+        "value": "ad_storage",
+        "displayValue": "ad_storage"
+      },
+      {
+        "value": "analytics_storage",
+        "displayValue": "analytics_storage"
+      }
+    ],
+    "simpleValueType": true
+  }
+]
+
+
+___SANDBOXED_JS_FOR_SERVER___
+
+const getEventData = require('getEventData');
+
+let consentType = data.consentType;
+let consentParamValue = getEventData('x-ga-gcs');
+let consentValue = "0";
+
+if (consentParamValue !== undefined) {
+  if (consentType === "ad_storage") {
+    consentValue = consentParamValue.substring(2, 3);
+  } else if (consentType === "analytics_storage") {
+    consentValue = consentParamValue.substring(3, 4);
+  }
+}
+
+return consentValue === "1" ? "granted" : "denied";
+
+
+___SERVER_PERMISSIONS___
+
+[
+  {
+    "instance": {
+      "key": {
+        "publicId": "read_event_data",
+        "versionId": "1"
+      },
+      "param": [
+        {
+          "key": "eventDataAccess",
+          "value": {
+            "type": 1,
+            "string": "any"
+          }
+        }
+      ]
+    },
+    "clientAnnotations": {
+      "isEditedByUser": true
+    },
+    "isRequired": true
+  }
+]
+
+
+___TESTS___
+
+scenarios: []
+
+
+___NOTES___
+
+Code generated by sesamy. DO NOT EDIT.
+`

pkg/provider/googleconsent/server/variable/googleconsentmode.go

@@ -0,0 +1,5 @@
+package variable
+
+func GoogleConsentModeName(name string) string {
+	return "Google Consent Mode - " + name
+}

pkg/provider/googleconsent/server/variable/googleconsentmodeadstorage.go

@@ -0,0 +1,20 @@
+package variable
+
+import (
+	"github.com/foomo/sesamy-cli/pkg/utils"
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func NewGoogleConsentModeAdStorage(template *tagmanager.CustomTemplate) *tagmanager.Variable {
+	return &tagmanager.Variable{
+		Name: GoogleConsentModeName("ad_storage"),
+		Parameter: []*tagmanager.Parameter{
+			{
+				Key:   "consentType",
+				Type:  "template",
+				Value: "ad_storage",
+			},
+		},
+		Type: utils.TemplateType(template),
+	}
+}

pkg/provider/googleconsent/server/variable/googleconsentmodeanalyticsstorage.go

@@ -0,0 +1,20 @@
+package variable
+
+import (
+	"github.com/foomo/sesamy-cli/pkg/utils"
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func NewGoogleConsentModeAnalyticsStorage(template *tagmanager.CustomTemplate) *tagmanager.Variable {
+	return &tagmanager.Variable{
+		Name: GoogleConsentModeName("analytics_storage"),
+		Parameter: []*tagmanager.Parameter{
+			{
+				Key:   "consentType",
+				Type:  "template",
+				Value: "analytics_storage",
+			},
+		},
+		Type: utils.TemplateType(template),
+	}
+}

pkg/provider/googletag/server.go

@@ -1,38 +0,0 @@
-package googletag
-
-import (
-	"github.com/foomo/gocontemplate/pkg/contemplate"
-	"github.com/foomo/sesamy-cli/pkg/tagmanager"
-	commontrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
-	"github.com/foomo/sesamy-cli/pkg/utils"
-)
-
-func Server(tm *tagmanager.TagManager) error {
-	{ // create folder
-		if folder, err := tm.UpsertFolder("Sesamy - " + Name); err != nil {
-			return err
-		} else {
-			tm.SetFolderName(folder.Name)
-		}
-	}
-	return nil
-}
-
-func CreateServerEventTriggers(tm *tagmanager.TagManager, cfg contemplate.Config) (map[string]map[string]string, error) {
-	previousFolderName := tm.FolderName()
-	tm.SetFolderName("Sesamy - " + Name)
-	defer tm.SetFolderName(previousFolderName)
-
-	eventParameters, err := utils.LoadEventParams(cfg)
-	if err != nil {
-		return nil, err
-	}
-
-	for event := range eventParameters {
-		if _, err = tm.UpsertTrigger(commontrigger.NewEvent(event)); err != nil {
-			return nil, err
-		}
-	}
-
-	return eventParameters, nil
-}

pkg/provider/umami/server.go

@@ -2,11 +2,13 @@ package umami
 
 import (
 	"github.com/foomo/sesamy-cli/pkg/config"
-	"github.com/foomo/sesamy-cli/pkg/provider/googletag"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent"
+	googleconsentvariable "github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/variable"
 	containertag "github.com/foomo/sesamy-cli/pkg/provider/umami/server/tag"
 	containertemplate "github.com/foomo/sesamy-cli/pkg/provider/umami/server/template"
+	"github.com/foomo/sesamy-cli/pkg/provider/umami/server/trigger"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
-	commontrigger "github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
+	"github.com/foomo/sesamy-cli/pkg/utils"
 	"github.com/pkg/errors"
 )
 
@@ -25,15 +27,27 @@ func Server(tm *tagmanager.TagManager, cfg config.Umami) error {
 	}
 
 	{ // create tags
-		eventParameters, err := googletag.CreateServerEventTriggers(tm, cfg.ServerContainer)
+		eventParameters, err := utils.LoadEventParams(cfg.ServerContainer)
 		if err != nil {
 			return err
 		}
 
 		for event := range eventParameters {
-			eventTrigger, err := tm.LookupTrigger(commontrigger.EventName(event))
+			var eventTriggerOpts []trigger.UmamiEventOption
+			if cfg.GoogleConsent.Enabled {
+				if err := googleconsent.ServerEnsure(tm); err != nil {
+					return err
+				}
+				consentVariable, err := tm.LookupVariable(googleconsentvariable.GoogleConsentModeName(cfg.GoogleConsent.Mode))
+				if err != nil {
+					return err
+				}
+				eventTriggerOpts = append(eventTriggerOpts, trigger.UmamiEventWithConsentMode(consentVariable))
+			}
+
+			eventTrigger, err := tm.UpsertTrigger(trigger.NewUmamiEvent(event, eventTriggerOpts...))
 			if err != nil {
-				return errors.Wrap(err, "failed to lookup event trigger: "+event)
+				return errors.Wrap(err, "failed to upsert event trigger: "+event)
 			}
 
 			if _, err := tm.UpsertTag(containertag.NewUmami(event, cfg, template, eventTrigger)); err != nil {

pkg/provider/umami/server/trigger/umamievent.go

@@ -0,0 +1,75 @@
+package trigger
+
+import (
+	"google.golang.org/api/tagmanager/v2"
+)
+
+func UmamiEventName(v string) string {
+	return "Umami - " + v
+}
+
+type (
+	UmamiEventOptions struct {
+		consentMode *tagmanager.Variable
+	}
+	UmamiEventOption func(*UmamiEventOptions)
+)
+
+func UmamiEventWithConsentMode(mode *tagmanager.Variable) UmamiEventOption {
+	return func(o *UmamiEventOptions) {
+		o.consentMode = mode
+	}
+}
+
+func NewUmamiEvent(name string, opts ...UmamiEventOption) *tagmanager.Trigger {
+	o := &UmamiEventOptions{}
+	for _, opt := range opts {
+		if opt != nil {
+			opt(o)
+		}
+	}
+
+	var filter []*tagmanager.Condition
+	if o.consentMode != nil {
+		filter = append(filter,
+			&tagmanager.Condition{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{" + o.consentMode.Name + "}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: "granted",
+					},
+				},
+				Type: "equals",
+			},
+		)
+	}
+
+	return &tagmanager.Trigger{
+		Type: "customEvent",
+		Name: UmamiEventName(name),
+		CustomEventFilter: []*tagmanager.Condition{
+			{
+				Parameter: []*tagmanager.Parameter{
+					{
+						Key:   "arg0",
+						Type:  "template",
+						Value: "{{_event}}",
+					},
+					{
+						Key:   "arg1",
+						Type:  "template",
+						Value: name,
+					},
+				},
+				Type: "equals",
+			},
+		},
+		Filter: filter,
+	}
+}

test/tagmanager/client_test.go

@@ -12,6 +12,7 @@ import (
 	testingx "github.com/foomo/go/testing"
 	tagx "github.com/foomo/go/testing/tag"
 	"github.com/foomo/sesamy-cli/pkg/config"
+	"github.com/foomo/sesamy-cli/pkg/provider/googleconsent/server/template"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager"
 	"github.com/foomo/sesamy-cli/pkg/tagmanager/common/trigger"
 	"github.com/stretchr/testify/assert"
@@ -105,16 +106,16 @@ func TestNewClient_Server(t *testing.T) {
 	}
 
 	{ // --- Templates ---
-		// t.Run("upsert template", func(t *testing.T) {
-		// 	obj, err := c.UpsertCustomTemplate(template2.NewConversionsAPITag("Facebook"))
-		// 	require.NoError(t, err)
-		// 	dump(t, obj)
-		// })
+		t.Run("upsert template", func(t *testing.T) {
+			obj, err := c.UpsertCustomTemplate(template.NewGoogleConsentModeCheck("TESTOMAT"))
+			require.NoError(t, err)
+			dump(t, obj)
+		})
 		t.Run("list templates", func(t *testing.T) {
 			cmd := c.Service().Accounts.Containers.Workspaces.Templates.List(c.WorkspacePath())
 			if r, err := cmd.Do(); assert.NoError(t, err) {
-				// dump(t, r)
-				fmt.Println(r.Template[4].TemplateData)
+				dump(t, r)
+				fmt.Println(r.Template[3].TemplateData)
 			}
 		})
 	}