feat(googleads): support multiple conversions

README.md

@@ -53,7 +53,7 @@ Add a `sesamy.yaml` configuration
 
 ```yaml
 # yaml-language-server: $schema=https://raw.githubusercontent.com/foomo/sesamy-cli/refs/heads/main/sesamy.schema.json
-version: '1.0'
+version: '1.1'
 
 # Whether to redact the visitor ip
 redactVisitorIp: true
@@ -249,12 +249,20 @@ googleAds:
   conversion:
     # Enable Google Ads Conversion
     enabled: true
-    # Google Ads Conversion Tracking Label
-    conversionLabel: ''
     # Google Tag Manager server container settings
     serverContainer:
       # Path to the go.mod file
       directory: .
+      # Conversion settings map
+      settings:
+        add_to_cart:
+          - label: ''
+          - conversionId: ''
+            label: ''
+        purchase:
+          - label: ''
+          - conversionId: ''
+            label: ''
       # Contemplate package config for generated events
       packages:
         - path: github.com/foomo/sesamy-go/pkg/event
@@ -447,6 +455,42 @@ cookiebot:
       adUserData: denied
       # Default consent ad_personalization
       adPersonalization: denied
+
+# --- Mixpanel
+mixpanel:
+  # Enable provider
+  enabled: true
+  # Project Token
+  projectToken: ''
+  # Google Consent settings
+  googleConsent:
+    # Enable consent mode
+    enabled: true
+    # Consent mode name
+    mode: analytics_storage
+  # Google Tag Manager server container settings
+  serverContainer:
+    # Track events
+    track:
+      # Directory containing the go.mod file
+      directory: .
+      # Contemplate package config for generated events
+      packages:
+        - path: 'github.com/foomo/sesamy-go/pkg/event'
+          types:
+            - AddPaymentInfo
+            - AddShippingInfo
+            - AddToCart
+            - BeginCheckout
+            - PageView
+            - Purchase
+            - RemoveFromCart
+            - Search
+            - SelectItem
+            - ViewCart
+            - ViewItem
+            - ViewItemList
+
 ```
 
 ## Caveats

pkg/config/googleadsconversion.go

@@ -13,13 +13,14 @@ type (
 	}
 	GoogleAdsConversionServerContainer struct {
 		contemplate.Config `json:",inline" yaml:",squash"`
-		Settings           map[string]GoogleAdsConversionTracking `json:"settings" yaml:"settings"`
+		// Conversion settings map
+		Settings map[string][]GoogleAdsConversionTracking `json:"settings" yaml:"settings"`
 	}
 )
 
-func (s *GoogleAdsConversionServerContainer) Setting(eventName string) GoogleAdsConversionTracking {
+func (s *GoogleAdsConversionServerContainer) Setting(eventName string) []GoogleAdsConversionTracking {
 	if value, ok := s.Settings[eventName]; ok {
 		return value
 	}
-	return GoogleAdsConversionTracking{}
+	return nil
 }

pkg/config/googleadsconversiontracking.go

@@ -1,5 +1,8 @@
 package config
 
 type GoogleAdsConversionTracking struct {
+	// Conversion label
 	Label string `json:"label" yaml:"label"`
+	// Optional conversion id overriding the default
+	ConversionID string `json:"conversionId" yaml:"conversionId"`
 }

pkg/config/version.go

@@ -1,3 +1,3 @@
 package config
 
-const Version = "1.0"
+const Version = "1.1"

pkg/provider/googleads/server.go

@@ -69,11 +69,13 @@ func Server(ctx context.Context, l *slog.Logger, tm *tagmanager.TagManager, cfg
 					return errors.Wrap(err, "failed to upsert event trigger: "+event)
 				}
 
-				if _, err := tm.UpsertTag(ctx, folder, servertagx.NewGoogleAdsConversionTracking(event, value, currency, conversionID, cfg.Conversion.ServerContainer.Setting(event), eventTrigger)); err != nil {
+				for _, setting := range cfg.Conversion.ServerContainer.Setting(event) {
+					if _, err := tm.UpsertTag(ctx, folder, servertagx.NewGoogleAdsConversionTracking(event, value, currency, conversionID, setting, eventTrigger)); err != nil {
 						return err
 					}
 				}
 			}
+		}
 
 		// remarketing
 		if cfg.Remarketing.Enabled {

pkg/provider/googleads/server/tag/googleadsconversiontracking.go

@@ -11,9 +11,16 @@ func GoogleAdsConversionTrackingName(v string) string {
 }
 
 func NewGoogleAdsConversionTracking(name string, value, currency, conversionID *tagmanager.Variable, settings config.GoogleAdsConversionTracking, triggers ...*tagmanager.Trigger) *tagmanager.Tag {
+	tagName := GoogleAdsConversionTrackingName(name)
+	tagConversionID := "{{" + conversionID.Name + "}}"
+	if settings.ConversionID != "" {
+		tagName += " (" + settings.ConversionID + ")"
+		tagConversionID = settings.ConversionID
+	}
+
 	return &tagmanager.Tag{
 		FiringTriggerId: utils.TriggerIDs(triggers),
-		Name:            GoogleAdsConversionTrackingName(name),
+		Name:            tagName,
 		TagFiringOption: "oncePerEvent",
 		Parameter: []*tagmanager.Parameter{
 			{
@@ -39,7 +46,7 @@ func NewGoogleAdsConversionTracking(name string, value, currency, conversionID *
 			{
 				Key:   "conversionId",
 				Type:  "template",
-				Value: "{{" + conversionID.Name + "}}",
+				Value: tagConversionID,
 			},
 			{
 				Key:   "currencyCode",

sesamy.schema.json

@@ -15,6 +15,12 @@
       },
       "type": "array"
     },
+    "[]config.GoogleAdsConversionTracking": {
+      "items": {
+        "$ref": "#/$defs/github.com.foomo.sesamy-cli.pkg.config.GoogleAdsConversionTracking"
+      },
+      "type": "array"
+    },
     "[]string": {
       "items": {
         "type": "string"
@@ -388,7 +394,8 @@
           "$ref": "#/$defs/[]*contemplate.PackageConfig"
         },
         "settings": {
-          "$ref": "#/$defs/map[string]config.GoogleAdsConversionTracking"
+          "$ref": "#/$defs/map[string][]config.GoogleAdsConversionTracking",
+          "description": "Conversion settings map"
         }
       },
       "additionalProperties": false,
@@ -397,7 +404,12 @@
     "github.com.foomo.sesamy-cli.pkg.config.GoogleAdsConversionTracking": {
       "properties": {
         "label": {
-          "type": "string"
+          "type": "string",
+          "description": "Conversion label"
+        },
+        "conversionId": {
+          "type": "string",
+          "description": "Optional conversion id overriding the default"
         }
       },
       "additionalProperties": false,
@@ -777,15 +789,15 @@
       "additionalProperties": false,
       "type": "object"
     },
-    "map[string]config.FacebookConversionAPITag": {
+    "map[string][]config.GoogleAdsConversionTracking": {
       "additionalProperties": {
-        "$ref": "#/$defs/github.com.foomo.sesamy-cli.pkg.config.FacebookConversionAPITag"
+        "$ref": "#/$defs/[]config.GoogleAdsConversionTracking"
       },
       "type": "object"
     },
-    "map[string]config.GoogleAdsConversionTracking": {
+    "map[string]config.FacebookConversionAPITag": {
       "additionalProperties": {
-        "$ref": "#/$defs/github.com.foomo.sesamy-cli.pkg.config.GoogleAdsConversionTracking"
+        "$ref": "#/$defs/github.com.foomo.sesamy-cli.pkg.config.FacebookConversionAPITag"
       },
       "type": "object"
     },

sesamy.yaml

@@ -1,5 +1,5 @@
 # yaml-language-server: $schema=sesamy.schema.json
-version: '1.0'
+version: '1.1'
 
 # Whether to redact the visitor ip
 redactVisitorIp: true
@@ -200,14 +200,14 @@ googleAds:
     enabled: true
     # Google Tag Manager server container settings
     serverContainer:
-      # Conversion labels map
-      settings:
-        add_to_cart:
-          label: ''
-        purchase:
-          label: ''
       # Path to the go.mod file
       directory: .
+      # Conversion settings map
+      settings:
+        add_to_cart:
+          - label: ''
+        purchase:
+          - label: ''
       # Contemplate package config for generated events
       packages:
         - path: github.com/foomo/sesamy-go/pkg/event