diff --git a/Library/Homebrew/cmd/gist-logs.rb b/Library/Homebrew/cmd/gist-logs.rb
index 0265cc118..8bd25052e 100644
--- a/Library/Homebrew/cmd/gist-logs.rb
+++ b/Library/Homebrew/cmd/gist-logs.rb
@@ -45,8 +45,8 @@ module Homebrew
     if GitHub.api_credentials_type == :none
       puts <<~EOS
         You can create a new personal access token:
-         #{GitHub::ALL_SCOPES_URL}
-        and then set the new HOMEBREW_GITHUB_API_TOKEN as the authentication method.
+          #{GitHub::ALL_SCOPES_URL}
+        #{Utils::Shell.set_variable_in_profile("HOMEBREW_GITHUB_API_TOKEN", "your_token_here")}
 
       EOS
       login!
diff --git a/Library/Homebrew/utils/github.rb b/Library/Homebrew/utils/github.rb
index ba2abe754..fe10623b4 100644
--- a/Library/Homebrew/utils/github.rb
+++ b/Library/Homebrew/utils/github.rb
@@ -33,7 +33,7 @@ module GitHub
         GitHub API Error: #{github_message}
         Try again in #{pretty_ratelimit_reset(reset)}, or create a personal access token:
           #{ALL_SCOPES_URL}
-        and then set the token as: export HOMEBREW_GITHUB_API_TOKEN="your_new_token"
+        #{Utils::Shell.set_variable_in_profile("HOMEBREW_GITHUB_API_TOKEN", "your_token_here")}
       EOS
     end
 
@@ -58,7 +58,7 @@ module GitHub
             printf "protocol=https\\nhost=github.com\\n" | git credential-osxkeychain erase
           Or create a personal access token:
             #{ALL_SCOPES_URL}
-          and then set the token as: export HOMEBREW_GITHUB_API_TOKEN="your_new_token"
+          #{Utils::Shell.set_variable_in_profile("HOMEBREW_GITHUB_API_TOKEN", "your_token_here")}
         EOS
       end
       super message
@@ -135,16 +135,18 @@ module GitHub
             Your macOS keychain GitHub credentials do not have sufficient scope!
             Scopes they need: #{needed_human_scopes}
             Scopes they have: #{credentials_scopes}
-            Create a personal access token: #{ALL_SCOPES_URL}
-            and then set HOMEBREW_GITHUB_API_TOKEN as the authentication method instead.
+            Create a personal access token:
+              #{ALL_SCOPES_URL}
+            #{Utils::Shell.set_variable_in_profile("HOMEBREW_GITHUB_API_TOKEN", "your_token_here")}
           EOS
         when :environment
           onoe <<~EOS
             Your HOMEBREW_GITHUB_API_TOKEN does not have sufficient scope!
             Scopes they need: #{needed_human_scopes}
             Scopes it has: #{credentials_scopes}
-            Create a new personal access token: #{ALL_SCOPES_URL}
-            and then set the new HOMEBREW_GITHUB_API_TOKEN as the authentication method instead.
+            Create a new personal access token:
+              #{ALL_SCOPES_URL}
+            #{Utils::Shell.set_variable_in_profile("HOMEBREW_GITHUB_API_TOKEN", "your_token_here")}
           EOS
         end
       end