diff --git a/wp-admin/includes/meta-boxes.php b/wp-admin/includes/meta-boxes.php
index 98bea084b0..f099627336 100644
--- a/wp-admin/includes/meta-boxes.php
+++ b/wp-admin/includes/meta-boxes.php
@@ -1031,6 +1031,7 @@ function post_thumbnail_meta_box( $post ) {
 
 			if ( ! workflow ) {
 				workflow = wp.media({
+					title:   title,
 					library: {
 						type: 'image'
 					}
@@ -1058,7 +1059,6 @@ function post_thumbnail_meta_box( $post ) {
 						width:  size.width
 					}).prependTo( $element );
 				});
-				workflow.modal.title( title );
 			}
 
 			workflow.modal.open();
diff --git a/wp-admin/js/media-upload.js b/wp-admin/js/media-upload.js
index 16f0a6e26e..bb1815505c 100644
--- a/wp-admin/js/media-upload.js
+++ b/wp-admin/js/media-upload.js
@@ -103,6 +103,7 @@ var tb_position;
 				return workflow;
 
 			workflow = workflows[ id ] = wp.media( _.defaults( options || {}, {
+				title:    wp.media.view.l10n.insertMedia,
 				multiple: true
 			} ) );
 
diff --git a/wp-includes/js/media-views.js b/wp-includes/js/media-views.js
index aaac41e364..aea5d929e3 100644
--- a/wp-includes/js/media-views.js
+++ b/wp-includes/js/media-views.js
@@ -19,6 +19,7 @@
 	 */
 	media.controller.Workflow = Backbone.Model.extend({
 		defaults: {
+			title:     '',
 			multiple:  false,
 			view:      'library',
 			library:   {},
@@ -193,9 +194,9 @@
 
 		initialize: function() {
 			this.controller = this.options.controller;
+			this.controller.on( 'change:title', this.render, this );
 
 			_.defaults( this.options, {
-				title: '',
 				container: document.body
 			});
 		},
@@ -208,7 +209,7 @@
 			// `this.$el.html()` from garbage collecting its events.
 			this.options.$content.detach();
 
-			this.$el.html( this.template( this.options ) );
+			this.$el.html( this.template( this.controller.toJSON() ) );
 			this.$('.media-modal-content').append( this.options.$content );
 			return this;
 		},
@@ -242,11 +243,6 @@
 			// Set and render the content.
 			this.options.$content = ( $content instanceof Backbone.View ) ? $content.$el : $content;
 			return this.render();
-		},
-
-		title: function( title ) {
-			this.options.title = title;
-			return this.render();
 		}
 	});