diff --git a/src/js/media/views/embed/url.js b/src/js/media/views/embed/url.js
index e593b7bc4f..701b285951 100644
--- a/src/js/media/views/embed/url.js
+++ b/src/js/media/views/embed/url.js
@@ -48,7 +48,12 @@ EmbedUrl = View.extend(/** @lends wp.media.view.EmbedUrl.prototype */{
 			return;
 		}
 
-		this.input.value = this.model.get('url') || 'http://';
+		if ( this.model.get( 'url' ) ) {
+			this.input.value = this.model.get('url');
+		} else {
+			this.input.setAttribute( 'placeholder', 'https://' );
+		}
+
 		/**
 		 * Call `render` directly on parent class with passed arguments
 		 */